CEDAR RAPIDS, IA – March 12, 2007:   With a reputation for candor and a mission to educate women about their feminine health, Lil’Drug Store Products, the makers of RepHresh Vaginal Gel, has been raising consciousness and not pulling punches when it comes to discussing highly volatile, often embarrassing subjects.

RepHresh has created a successful dialogue between women, doctors, and the media that is helping to inform and ease the lives of a multitude of women who suffer from feminine odor, itch, and discomfort.  Some may think that this is a subject best left out of the public forum, but the feedback RepHresh is receiving from grateful consumers indicates that an unwillingness to openly discuss feminine health issues has left too many women suffering.

“People may be raising eyebrows,” said Kristin Stewart, Director of Marketing Lil’ Drug Store Consumer Products.  “And that is a good thing.  If we were afraid to talk about how effective RepHresh is at normalizing vaginal pH and dealing with itch and odor, women would continue to think there is something wrong with them – that they are abnormal.  It’s just not true.”

The healthy vagina maintains a pH of approximately 4.5. The body accomplishes this through a delicate ecosystem that can be affected by many factors, such as hormone fluctuations, sexual activity, menstrual cycles, feminine hygiene products, contraceptives diet and stress.  With so many ways that the body’s chemistry can fluctuate, it is no wonder that approx. 60% of women experienced feminine itch, odor, irritation or infection in the past 12 months.

While some women only experience occasional symptoms, many women are more susceptible to pH imbalance.  These women report chronic symptoms that never seem to go away or reappear on a regular basis.  With ongoing suffering of this type, it is not surprising that women are flooding RepHresh with letters.

“I thought I was the ONLY woman that had this problem,” says RepHresh user Cindy. “The first time using Rephresh, I could instantly tell how my odor was gone, and I feel much more dry and clean…I feel great. Something this amazing offered over the counter is a gift for all women.”

RepHresh Vaginal Gel contains a unique, patented formula that is clinically shown to maintain healthy vaginal pH.  Hormone-free RepHresh lasts three days per application and is fast acting, fragrance-free, non-greasy, and available without a prescription.

“I thought all hope of being normal was gone,” admits Nicole, “until I tried RepHresh. I feel like myself again! Thank you so much!!!!”

“I was suffering so much internally that I was willing to try anything,” says RepHresh user Delilah. “I have never had 100 percent relief instantly from any vaginal product like that in my life.”

RepHresh is available in the feminine care aisle of most drug and discount stores. You can also visit www.rephreshgel.com to order online and learn more about vaginal health.

“We may be creating a buzz by talking about something that makes people uncomfortable,” said Stewart.  “But women have suffered in silence long enough.”

It’s a buzz that Delilah says more women who suffer from these problems need to hear. “You have no idea how immensely all of us women are grateful, for this healing of our most precious and intimate body part.”

Consumer testimonials quoted were not solicited or paid.  Lil' Drug Store Products, Inc. is responsible for the production, sales and distribution of innovative consumer healthcare products worldwide. Lil’ Drug Store’s product mix includes feminine care (Replens® Long-Lasting Vaginal Moisturizer, Replens Intimate Personal Lubricant and RepHresh Vaginal Gel), and pain relief (Legatrin PM® pain reliever/sleep aid) among others. Call 877.507.6516 for more information.